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At our store of Natural Living in Foster, our days are brightened when a new baby is brought through our doors to say hello to us for the first time. The joy of welcoming a newborn into this world is something that is incomparable to almost anything else in life – bringing with it wonderment, excitement, fear, adoration, pride, complete happiness and, most importantly, love. At Billie & Roo we have the perfect array of baby goods and gifts to help you express your love and excitement upon the arrival of the new member of your tribe.
In 2013, struggling to get her new baby Ella to go to sleep while in her pram, Carla Carroll found a huge gap in the baby market – premium quality, double weave muslin wraps, and pram pegs to keep the muslin securely in place. Carla discovered that these soft, gentle cotton wraps, secured with brightly coloured pegs, were the perfect way to protect her baby from the wind and bright lights, ensuring total breathability and allowing little Ella to get to sleep. And so, All4Ella was born.
Wanting to bring as much love, laughter and learning into the world through healthy, sustainable choices and good old-fashioned fun, Natural Living Foster (our physical store) and Billie & Roo were born. So what started off as a small kinesiology practice with a few healthy living products and a passion to protect our beautiful planet, soon became so much more. The joy we share with customers each day, whether in person or upon the opening of a new toy through the mail, is why we’re here. We hope you can be a part of our journey … we’d love to have you aboard.
