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Playing with toys is the first opportunity a child has to explore and interact with the world on their own terms. To children, toys are more than just objects: they are companions, teachers, and super heroes that help guide them through a big and sometimes confusing world. They assist the physical, cognitive and emotional development that prepares children for adulthood. The Creativity Institute divides toys into four categories:
Toys for physical or muscle development such as wagons, bikes, boxes, puzzles, blocks, brooms, and shovels.
Toys for sensory (touch, sight, sound, taste, smell) development such as water toys, musical instruments, bubbles, play dough, and sand toys.
Toys for make-believe and social development such as dolls, dress-up clothes, cars, trucks, games, and books.
Toys for creative and intellectual development such as clay, crayons, paints, books, paper, and scissors. At Billie & Roo we believe the best toys are ones that engage a child’s senses, spark their imaginations, and encourage them to interact with others. We love toys!
In 2013, struggling to get her new baby Ella to go to sleep while in her pram, Carla Carroll found a huge gap in the baby market – premium quality, double weave muslin wraps, and pram pegs to keep the muslin securely in place. Carla discovered that these soft, gentle cotton wraps, secured with brightly coloured pegs, were the perfect way to protect her baby from the wind and bright lights, ensuring total breathability and allowing little Ella to get to sleep. And so, All4Ella was born.
Wanting to bring as much love, laughter and learning into the world through healthy, sustainable choices and good old-fashioned fun, Natural Living Foster (our physical store) and Billie & Roo were born. So what started off as a small kinesiology practice with a few healthy living products and a passion to protect our beautiful planet, soon became so much more. The joy we share with customers each day, whether in person or upon the opening of a new toy through the mail, is why we’re here. We hope you can be a part of our journey … we’d love to have you aboard.
