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Toys

Playing with toys is the first opportunity a child has to explore and interact with the world on their own terms. To children, toys are more than just objects: they are companions, teachers, and super heroes that help guide them through a big and sometimes confusing world. They assist the physical, cognitive and emotional development that prepares children for adulthood. The Creativity Institute divides toys into four categories: 

Toys for physical or muscle development such as wagons, bikes, boxes, puzzles, blocks, brooms, and shovels. 

Toys for sensory (touch, sight, sound, taste, smell) development such as water toys, musical instruments, bubbles, play dough, and sand toys. 

Toys for make-believe and social development such as dolls, dress-up clothes, cars, trucks, games, and books. 

Toys for creative and intellectual development such as clay, crayons, paints, books, paper, and scissors. At Billie & Roo we believe the best toys are ones that engage a child’s senses, spark their imaginations, and encourage them to interact with others. We love toys!

The Purple Cow

Founded in 2000 in Australia, The Purple Cow is a game designer, developer and manufacturer. The company is now based in two locations in the USA and Israel. Their warehouse is based in China.

As a family business, The Purple Cow owners wanted to make something special for their kids, something that would be attractive enough, inside & out, to take them away – even temporarily – from their TV/ PC/smartphones. That’s not an easy task but we believe they have succeeded in providing content that broadens kids horizons, flares up their curiosity, and most importantly, provides FUN, FUN, FUN.

The Purple Cow use distinct designs – the work of artist Inna Semadar.

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